The Packaging
sustainable
Package Dieline
After finalizing our product, the package structure was designed in ArtiosCAD.  The package is a simple folding carton, which works well to contain/protect our product and enhance the calm mood of our brand.  In this dieline, the black lines represent cut lines, while the red lines represent crease lines.  The front panel has two customized, rectangular cut-out windows, which were included to display a small part of our product on the inside.
Branding Guide
Delving deeper into our mood board, a branding guide for our company was created in Adobe Illustrator.  This guide was essential in setting the stage for our brand as well as our package graphics.  As shown above, the branding guide included our logo and abbreviated logo, main brand colors, company tagline, typography, and a few inspirational pictures.
Package Graphics
Also in Adobe Illustrator, the package dieline and branding guide were combined to create the package graphics.  These graphics were carefully thought out and selected to ensure an apparent theme paralleled throughout our brand and future product line. On the main panels of the package, we included our perfume product ingredients, two different logos, the perfume scent, and important information about our company.  We absolutely love how these package graphics help to communicate our natural approach to beauty!
Original Prototype
From the package graphics file, the package was also physically prototyped.  This original prototype met all of our expectations: accurate coloring, sharply defined graphics, and easily managed cut and crease lines.  From here, we were able to quickly move into the high-quality manufacturing of our final package, which is further shown and described below.
Final Package Renderings
Our team is also very pleased with the final package design, especially our main logo on the front. The banyan tree not only incorporates our company name, but also represents our mission in staying true to all natural, organic, and authentic products.
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The package is crafted with natural, 100% recycled paperboard, making it a sustainable and long-lasting material.
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We are committed to staying as close to nature as possible in everything we do, from our initial product ingredients all the way to our final packaging. We hope you'll experience the Banyan Beauty difference for yourself!
